Grow. Transform. Thrive.
Personalized Christian life coaching for women.
Who We Help
The Purpose Project exists for Christian women in leadership who are tired of feeling overwhelmed, stuck, or quietly unsure of themselves.
You might be leading in church, the marketplace, at home, or all three—and on the outside everything looks fine. But on the inside you feel:
emotionally exhausted.
disconnected from God.
trapped in self-doubt or overthinking.
unsure of how to move forward with clarity and confidence.
We work with women who want more than surface-level encouragement. They want real transformation, deep emotional health, and a faith-centered way of leading that doesn’t require burning themselves out or pretending everything is always ok.
Though personalized Christian life coaching, we work with you one-on-one to:
understand what’s really happening beneath the surface.
rewire harmful thought patterns using Biblical truth and brain-based tools.
reconnect with God’s truth about who you are.
lead with confidence, peace, and purpose.
Our approach blends Biblical truth, neuroscience, emotional intelligence, and practical leadership development so you can grow both spiritually and emotionally (without pretending to have it all together).
Whether you’re seeking one-on-one coaching, group support, online courses, or a retreat experience, The Purpose Project is here to help you live and lead in alignment with who God created you to be.
Feeling stuck or uninspired in your life or leadership?
Are you tired of living frustrated, overwhelmed, and stressed out? Do you feel like you’re creeping closer and closer to burnout yet somehow missing what matters most to you? I see you. And there’s a better way. I’m so glad you are here.
How Faith-Based Coaching Works
1: Discovery Call - Clarify Your Purpose.
Start with a free, 20-minute conversation to understand your leadership challenges, emotional barriers, and spiritual goals.
We blend biblical wisdom with neuroscience-informed tools to help you overcome overwhelm, build confidence, and grow as a leader. The process is designed to facilitate awareness, create alignment, and motivate action.
2: Personalized Coaching Partnership.
As you apply faith-based, nervous-system friendly strategies, you’ll develop lasting clarity, emotional resilience, and leadership impact.
3: Ongoing Growth and Support.
Meet Valerie
Valerie Gibson Jones, the heart behind The Purpose Project, is a certified Christian Life Coach, Mental Health Coach, and Grief Educator. A member of the International Christian Coaching Association (ICCA) and the American Association of Christian Counselors (AACC), Valerie brings both specialized training and a compassionate approach to her work.
Having served as Chief Operating Officer of a nonprofit in the mental health and wellness space, as well as an educator and pastoral staff member, she brings a broad range of experience to her coaching. Her diverse background equips her with practical insights and relational skills to guide others with wisdom and empathy.
Known for her warmth and authenticity, Valerie loves helping people uncover their God-given potential, develop healthy rhythms, and lead with passion, clarity, and purpose. Valerie specializes in emotionally healthy living and leading, spiritual growth, communication, and healthy work-life rhythms.
At home, Valerie enjoys life with her husband, three children, and their golden doodle, Lucy. When she’s not coaching, you’ll find her reading, writing, making music, exploring the outdoors, or tending to her wildflower garden.