Grow. Transform. Thrive.

Personalized and accessible Christian life coaching for personal growth, spiritual growth, and leadership development.

Feeling stuck or uninspired in your life or leadership?

Are you tired of living frustrated, overwhelmed, and stressed out? Do you feel like you’re creeping closer and closer to burnout yet somehow missing what matters most to you? I see you. And there’s a better way. I’m so glad you are here.

How does coaching work?

01. Let’s Talk

During a 20-minute discovery call, we can discuss what you need and whether or not coaching is a good fit. We’ll spend some time getting to know each other. You can ask any questions, as we determine best next steps together. And, bonus—It’s free!

02. Coaching Begins

Once we’ve committed to a coaching partnership, you’ll schedule your first session! Inside the coaching program, we’ll use a 3-step framework and strategies tailored specifically to you. The process is designed to bring awareness and clarity, create action, and result in transformational growth.

03. Growth Continues

A typical coaching partnership lasts anywhere from 3 - 12 months, and can continue as needed after that depending on your desired goals. Even if we address something very specific, the strategies you learn inside a coaching program will often translate to other areas of your life. You’ll finish feeling focused, equipped, and empowered.

Our Services

  • 1:1 Coaching

  • Group Coaching

  • Courses

  • Retreats

  • 1:1 Packages

Meet Valerie

Valerie Gibson Jones, the heart behind The Purpose Project, is a certified Master Christian Life Coach, Mental Health Coach, and Grief Educator. A member of the International Christian Coaching Association (ICCA) and the American Association of Christian Counselors (AACC), Valerie brings both specialized training and a compassionate approach to her work.

Having served as Chief Operating Officer of a nonprofit in the mental health and wellness space, as well as an educator and pastoral staff member, she brings a broad range of experience to her coaching. Her diverse background equips her with practical insights and relational skills to guide others with wisdom and empathy.

Known for her warmth and authenticity, Valerie loves helping people uncover their God-given potential, develop healthy rhythms, and lead with passion, clarity, and purpose. Valerie specializes in emotionally healthy living and leading, spiritual growth, communication, and healthy work-life rhythms.

At home, Valerie enjoys life with her husband, three children, and their golden doodle, Lucy. When she’s not coaching, you’ll find her reading, writing, making music, exploring the outdoors, or tending to her wildflower garden.

  • "Valerie has a unique ability to see potential in people and help them unlock it. Her guidance has not only helped me navigate challenges but has also inspired me to approach life with more clarity and confidence. If you're looking for someone who will genuinely transform the way you see yourself, Valerie is your person."

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  • “Not only does Valerie have a positive attitude, strong leadership, and a servant’s heart, she is continuously kind, gentle, faithful, patient, and wise.”

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  • “Valerie has truly made an incredible impact on my life and my walk with the Lord. Just by being around her, I became a better version of myself—her positivity, wisdom, and insight are contagious.”

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  • “Many lean on Valerie as a mentor because of her integrity, honesty, care and love. She displays truth and grace so well.”

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  • "Valerie has walked alongside me during some of the hardest moments of my life with such empathy, love, support, and compassion."

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  • “Valerie is someone I can trust with any situation I am faced with in life. She is a God fearing woman who leads with kindness, compassion, and strength. Her ability to connect with others and make them feel seen without casting judgment is extremely rare. I can confidently say I would refer my own loved ones to go see Valerie for guidance and know they are in great hands.”

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  • “Valerie is an excellent communicator and a people person who gives meaningful advice and counsel. She has proven to me, as well as others, that she is a strong leader.”

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  • “Valerie has the rare ability to make people feel truly seen and supported. Her compassion, wisdom, and strength—shaped by her own life experience, shine through whether she is serving as a leader or showing up as a friend. If you have the opportunity to bring her into your life, take it!  You will benefit from her insight, steadiness, and commitment to knowing Jesus and pointing others to Him.”

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You don’t have to stay stuck, overwhelmed, or frustrated in life or leadership. Take the brave, first step toward the things that matter most to you. It’s never too late. And, hey—you don’t have to do it alone.